Monday, April 12, 2010

3D is it the future of film and how soon is it going to be here?

Stereoscopic 3D, the third dimension. Is it the future of film? And how soon is it going to be here?

If you haven't been under a rock in 2009, then you know that the highest grossing movie of all time, Avatar, was a 3D movie as well as the highest grossing Animated film this year, Up (both Best Picture Oscar nominees). What other types of 3D exist out there? We’ll there are many types, I’m only going to discuss a few. If you would like to know more or other kinds, please see the attachment on our blog.


The first 3D technology I would like to discuss is shooting entirely using a 3d camera. The best example of this is from the movie Avatar. The first true 3D movie raking in a bunch of money and probably the best movie of all time, Avatar isn’t the only 3D movie out there though. Clash of the titans is one of those new movies, but a little different since this movie was converted after the movie was made which, I believe, doesn’t give movies like Avatar a good name. If movies aren’t shot in 3D than it should be re-shot for it. Especially if the technology right now is not that good to convert it.

Many new companies are starting to offer this new 3D technology as a service to businesses and other film companies. Stereoscopic 3D cameras are the next wave of professional digital cameras. Another technology other than the 1st 3D Professional camera from Panasonic, the AG-3DA1 (Retailing for $21,000), or a side by side rig, is a 3D lens like the V3 which can almost give the same affect and without glasses. These lenses can range from $1,000 to $3,000 dollars for a single lens.


Of course, what good is stereoscopic 3d if you can't watch it on anything? One example of the new 3d technology in viewing is from the Hitachi Company. Their display is going to be a Glasses-less 3D LCD or Sharp announcing their first 3D Quatron TV Panel in Japan. However, the 3D televisions don't really make much sense to buy until 3D is more readily available. The biggest problem with the current TV's 3D technology today is the fact that people who have these TVs must buy the glasses as well. The 3D technology for in home use is too new right now.

The next 3D technology that I would like to discuss is the tablet becoming 3D now too. This might be a little to soon, but some companies are already on top of it like Sharp. This last week Sharp amazed us and the world with its 3D Glasses-less monitor for PDA, and today at Sharp Press conference for a new 3D (with glasses) series of TVs, Sharp unveil a new 10.6” 3D screen made for e-Book readers and Tablets. Which is going to require some additional purchases to use. This is a great idea but they might need to perfect 3D technology a little more before I am going to buy one of these products.


For more information about how you can have your very own stereoscopic 3d production, whether it be a film or a commercial or anything in between, visit www.zipinmedia.com to make your vision come true.


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